LifeProlonged and BindWell are becoming one brand.
Same Urolithin A. Same founder. One shop.
Why LifeProlonged is becoming BindWell
I started two brands at the same time. On purpose.
BindWell was for people dealing with mould and everyday toxin load. LifeProlonged was for people who care about long-term energy and healthy ageing. Different products, different audiences. I thought they belonged apart.
Here is how it all began. I got sick of mould. Heavy, foggy, sore, tired for no clear reason. Once I knew what I was dealing with, I went deep into how the body clears things out and how our cells make energy.
Two things stood out. beGone™ became my way of supporting my body's natural detox. Urolithin A became my way of supporting my cells' energy. Each had its own role in getting me back on my feet. That is my own story, not medical advice.
Then I hit a wall. Good options were hard to find in New Zealand, and importing was slow and pricey. So I set out to make them easy for other Kiwis to get.
Time showed me something. Mould and cellular energy are not two separate stories. beGone™ and Urolithin A sit side by side, and keeping them in two shops stopped making sense.
So we are coming together as one brand, BindWell. Same founder, same products, one place. And now I can see room to grow: more products, all under one roof.
Come and have a look: bindwell.nz
What happens next
You can already order Urolithin A at bindwell.nz. This site will close by the end of 2026. Until then it keeps working as normal.
Have a subscription here?
We will email you personally with an easy way to move across, with your $80.99 price kept.
Questions?
Email hello@bindwell.nz. We are here for you.